Landmark CBD Survey Indicates The Typical CBD User is a Well-Educated, White Female Over Age 45
Project CBD has published the results of its CBD survey. Over the weekend, the California-based non-profit released its surprising findings after collecting responses from over 3,500 CBD users worldwide.
Based on the survey, the typical CBD user is a white, well-educated female over 45 living in the United States. Project CBD believes there’s a reason the results were skewed towards white females:
“To some extent, this skewing towards females may reflect their greater utilization of healthcare services in general, and alternative medicines in particular,” explained Project CBD in their official survey release notes.
“It may also reflect the fact that the two most prevalent conditions for which participants reported using CBD – pain and anxiety – affect women disproportionately.”
Project CBD also added that the vast majority of survey participants (over 90%) were white:
“In the US, which is where the majority of participants were located, this may be due to the high costs of CBD therapeutics, the greater utilization of alternative therapies by Caucasians and/or a wariness of cannabis on the part of communities of color that have borne the brunt of the US drug war.”
Two Thirds of CBD Users Are Over Age 44
The media may portray CBD as a trend popular among young people. In reality, however, CBD is more popular among older populations. Approximately two thirds of respondents to the survey were over age 44, and almost 20% were seniors over the age of 64.
In other words, 1 in 5 CBD users is over age 64, and fewer than 1 in 3 CBD users were younger than age 44. Many older adults use CBD to treat chronic pain. Others use it to address sleep disturbances. Approximately half of older adults report suffering from chronic pain, while half report regular sleep disturbances.
8 Surprising Facts from One of the Largest CBD Surveys To Date
CBD Tinctures and Topicals Are Most Popular: CBD tinctures and topicals were the most popular way to ingest CBD. Participants would rather take CBD orally (with tinctures) or by applying it to their skin (with topicals) than smoking it or taking edibles.
Most Use CBD Multiple Times Per Day: CBD users tend to apply or consume CBD products multiple times per day. Most Use Multiple CBD Products: Over 50% of respondents indicated that they use multiple types of CBD products – like tinctures and topicals.
Most Are Unsure About Their CBD Dosage: Surprisingly, over 50% of respondents indicated they had no idea how much CBD (or THC) they were consuming with their CBD products. Project CBD claims this shows the need for better product labeling and consumer education.
50% Have used CBD for Fewer Than 6 Months: Most CBD users are new. Over half of all respondents claimed to have started using CBD less than six months ago.
Pain Relief, Mood, Sleep, and General Wellness Were Most Popular Benefits: People use CBD for a variety of reasons. Most respondents, however, indicated that they used CBD for some combination of pain relief, mood, sleep, or general wellness.
Most Take CBD for Multiple Conditions: Few people take CBD to address one specific condition. Many users reported taking it for multiple conditions – like pain relief and sleep, for example.
10% of Respondents Use CBD to Treat Severe, Debilitating Conditions: Approximately 10% of CBD users report using CBD to treat severe, debilitating, treatment-resistant conditions, including brain injuries, epilepsy, multiple sclerosis, autism spectrum disorder, Parkinson’s disease, and Alzheimer’s disease.
Most Participants Use Hemp-Sourced CBD: Most CBD users get their CBD from hemp – not cannabis. This is not surprising given that cannabis is still illegal federally in the United States and throughout most of the world, while hemp is not.
Respondents Use CBD for Problems Related to Pain, Sleep, Mood, PTSD, Hormones, and More
The survey asked respondents why they were taking CBD. Respondents were then asked to rank the effectiveness of CBD for their specific symptoms.
CBD for Pain
Most respondents taking CBD for pain reported feeling significant relief after taking CBD. 90% of respondents claimed to have experienced some improvement in the frequency and duration of their pain after taking CBD, for example, while 60% reported that CBD made their pain “much better”.
CBD was particularly effective for reducing the intensity of pain: before taking CBD, respondents reported a pain score of 6.85. After CBD, respondents reported a pain score of 2.76, indicating that CBD reduced pain intensity by about 60%.
CBD for Sleep
Many respondents reported taking CBD for sleep. These CBD users reported that taking CBD helped them fall asleep in an average of 20 minutes instead of 1 hour.
They also woke up less often – 1.4 times per night instead of 4.3 times per night. Without CBD, approximately 75% of participants reported waking up tired, while only 9% of respondents woke up tired after taking CBD.
CBD for Anxiety, Depression, and Other Mood Disorders
Approximately 90% of CBD users taking CBD for a mood disorder reported feeling anxiety, and this anxiety often went hand-in-hand with depression. Participants reported that CBD had significant effects as both an anti-anxiety agent and anti-depressant. 92% of participants experienced relief from feelings of nervousness after taking CBD, while 68% reported experiencing “much better” relief from nervousness.
However, CBD was less effective for treating certain other mood issues, including difficulty concentrating, a lack of interest in activities, and digestive upset. 3% of respondents claimed their ability to concentrate worsened with CBD.
CBD for Hormonal Issues
Many respondents indicated they take CBD to treat PMS, menopause, and other hormonal conditions. Based on their responses, Project CBD concluded that “CBD appears to be highly effective in addressing mood disturbances and pain.”
Respondents indicated reduced symptoms of sweating, hot flashes, bloating, sexual discomfort, low sex drive, dry skin, and pain, among other hormone-related symptoms. However, approximately 5% of respondents claimed CBD made PMS-related food cravings worse.
CBD for PTSD
Respondents indicated that CBD was helpful for addressing a range of symptoms like anxiety, anger, irritability, depression, mood swings, panic attacks, and more, all of which are linked to PTSD. CBD was also helpful, although less so, in reducing unwanted thoughts, nightmares, and heart palpitations in people with PTSD.
CBD for Gastrointestinal Diseases
Respondents reported reduced symptoms of gastrointestinal diseases after taking CBD. CBD was particularly helpful for reducing abdominal cramps or pain, nausea or vomiting, and indigestion, and it was particularly beneficial to those with irritable bowel syndrome (IBS).
CBD for ADD/ADHD
Some respondents reported taking CBD for ADD and ADHD. CBD “appears most helpful with staying on task, minimizing distractibility, and mitigating agitation or irritability,” according to Project CBD, although CBD was less effective at minimizing the tendency to lose things and procrastinate, and sometimes made these symptoms worse.
CBD for Cancer
Some respondents claimed to be taking CBD for cancer. CBD was particularly helpful at ameliorating nausea and vomiting, although participants also found it helpful for appetite, neuropathy (numbness or tingling sensations), and weakness. CBD was not helpful, however, for cancer-related constipation and diarrhea. Those taking CBD for cancer were also more likely to take THC for cancer as well.
CBD for Brain Injuries
Some respondents took CBD for brain injuries, including, most commonly, traumatic brain injuries (TBI). CBD relieved headaches, irritability, and agitation linked to brain injuries.
CBD for Alcoholism and Addiction
70% of those taking CBD for alcoholism and addiction were taking CBD with the goal of completely abstaining from using the substance (as opposed to people taking CBD to manage withdrawal or consuming less of the substance). CBD was particularly beneficial for reducing the use of opioids. It was less useful for reducing tobacco cravings, for example: 24% of tobacco users experienced no change in cravings.
CBD for Diabetes
Diabetics may take CBD to manage blood sugar levels. Of these CBD users, participants showed significant improvements in neuropathy-like symptoms, including nerve pain, tingling, or numbness. Diabetics taking CBD also reported small improvements in blood sugar levels and their ability to maintain a healthy weight.
How the Survey Worked
Project CBD collected surveys from 3,506 respondents from January through August 2019. Some of the key features of the study included:
- 34.1% of respondents were male, while 62.4% were female (3.4% preferred not to say, while 0.1% were intersex)
- Over 95% of respondents were white, with the remaining 5% of respondents representing Hispanics or Latinos, blacks or African Americans, Asians or Pacific Islanders, Native Americans or American Indians, or “Other” or “Undisclosed”
- The survey consisted of 200 questions
- 20% of respondents were over age 64, while two thirds were over age 44
- One fifth of respondents reported having a graduate degree
- Respondents came from 58 separate countries, including respondents from Afghanistan and Uruguay
- 80% of respondents were from the United States; the remaining 20% was mostly made up of respondents from Canada, the United Kingdom, South Africa, Australia, Germany, Norway, Mexico, Argentina, and Italy
- Most US respondents came, in descending order, from California, Texas, Florida, Washington, Pennsylvania, Kentucky, North Carolina, Utah, Colorado, and New York
Responses were collected through the Project CBD website, then published online in September 2019. You can view the full survey from Project CBD here.
Overall, the Project CBD survey is one of the CBD industry’s largest studies to date – and it has given us some surprising insight into who’s taking CBD and for which benefits.