Cannabis-infused topicals and cosmetics are the latest trend in both North America and Asia. Consumers are benefiting from the medicinal and non-psychoactive properties of CBD. The anti-inflammatory properties are advantageous for the skin as they make skin look younger and fresher by reducing fine lines and wrinkles. They also help to rejuvenate skin affected by pollutants as well as sun damage.
What is unique about CBD topicals is their ability to heal certain conditions. Other skin products can help mask or diminish conditions, but do not necessarily have the ability to heal. Consumers with burns or acne scars are finding great results. As news about the benefits of CBD circulates the world of cosmetics, we are seeing more and more companies including it in their product lines. Some countries, however, have regulations surrounding CBD that are disallowing these products from going mainstream – Canada included.
Where these products have seen a lot of success is in Asia and in particular, China and South Korea. Women are discovering the benefits of cannabis topicals and being one of the largest markets, the sales are significant. The beauty industry has begun to target products using CBD as they maximize on the current buzz and profit from the benefits. This also dictates where many of the CBD product sales will come from. What is interesting is that although cannabis is illegal in China, they are a large producer of hemp which secures the cannabis topicals market there.
As we see demand for CBD increasing and extraction and processing occurring on larger scales, we will continue to see this same growth in the cosmetics industry. The expected market for CBD products in China alone is an estimated $15 billion and the beauty industry is a significant portion of this. As regulations change in other countries across the world, we could start to see the same trend and pattern occur.