The excessive public interest in the growing marijuana industry is attributable both to the explosive growth of the market, and the work of scientists and academic professionals to expand the public knowledge-base about the drug and its effects. Though years ago the only proponents of marijuana and cannabis legalization would have been those interested in the chilling, calm high that it provides, a number of landmark scientific studies have created a new base of cannabis legalization supporters. The medicinal benefits of cannabis have been known for quite some time, and the literature-base is always expanding.
Recognizing the benefits of a public knowledgeable on the variable benefits of different strains and types of the cannabis plant, companies have begun jumping aboard, trying to do what they can to fund and assist these crucial educational and cannabis research efforts in the budding market. In the latest rounds of co-ops between cannabis researchers and financial entities, Tuatara Capital recently approved $20 million in Series A funding for Green Flower Media, an educational program focused on the numerous potential benefits of cannabis and the cannabis industry.
Green Flower will be using the funds to develop a series of new certificate programs, as well as establish a host of new content, form new partnerships with various business entities, and expand their existing team. Totaled, the money will be used to expand operations at an unprecedented rate in the growing company, which has already been noted by many industry leaders for its enormous potential to disrupt and positively shake-up the cannabis education industry.
Green Flower is most revered for their complex certification plans. According to industry leaders, the new program will include courses and certification in every step of the process for the cannabis market, from the marketing and application of the modern cannabis industry, to the extraction and growth of the substance itself, to the exact medical benefits of cannabis plants. According to the company’s leadership, the applications are exceedingly varied. Certifications can be used to vet employees, add prestige to a business’ leadership team, and even to allow consumers to evaluate the legitimacy of a business or professional.
The certification set will become an indispensable asset to the cannabis industry. In industries all over the robust global economy, certifications in a variety of technical fields are not only the norm, but are also an essential aspect of doing business and legitimizing proposals as negotiations begin. A functional certification system led by licensed professionals and industry-respected experts could help to modernize the cannabis industry, winning its place of respect among the business industries of the world.
As the company moves forward in their stated mission to “educate the world about cannabis,” this latest slew of funds will be essential. Armed with both a definitive plan for expansion and development and the funds necessary to accomplish their goal, Green Flower Media is working hard to revolutionize and modernize the cannabis industry. Only time will tell if their efforts are truly effectual.