A new consumer platform was launched by ValidCare to support the wellness of their customers and to promote the benefits of CBD. The platform is titled CBD+me and allows customers track their wellness and record the effects of their CBD use. This will help guide future purchases and allow them to make better informed decisions. Experiential data is also shared with others in the community to help producers, suppliers, and companies better tailor their products to meet the needs of consumers. Additionally, adverse effects are noted and shared with the FDA. This will aid in improving the overall science and safety of the CBD industry.
CEO of ValidCare, Patrick McCarthy, believes that this will help to substantiate claims and propel the implementation of standards and product safety. Customers set up a profile as well as personal goals, journal their experiences, and record the effects of products they are using. Currently, this is the only application where people can see if they are actually progressing towards their wellness goals. The app is similar to fitness apps in this way as well as including the latest CBD news and education from the industry. There are even opportunities to participate in research. The app is available in the App Store, Google Play or via the CBD+me website.