BevCanna Enterprises Inc., an emerging leader in infused cannabis innovations, has announced its first brand dubbed Anarchist Mountain Beverages. The beverage will represent the iconic West Coast attributes in all dimensions of the brand’s identity. BevCanna claims to have formulated the brand after extensive consumer research.
Anarchist Mountain Beverages was inspired by the Anarchist Mountain, which is BevCanna bottling operation’s site. This is a nod to the rich cultivation history in the iconic region – both notoriety and a longstanding legacy within cannabis, and the over 100 wineries throughout the region.
The full portfolio of the brand will include an assortment of ready-to-drink shots, powdered drink mixes, and beverages. Each flavor is a different, innovative, and a botanical taste experience that has been inspired by Cascadia and remarkable cannabis plants in the Pacific Northwest. The first products will launch in Canada after the legalization of infused products takes effect in October 2019. These will include lightly sparkling, ready to take, refreshing THC beverages suited for social occasions.
Talking about the innovation, BevCanna’s founder and Head of brand and Innovation Don Chisholm said that the Anarchist Mountain Beverages brand speaks to values held by the cocktail and craft beer consumer, a consumer who is now ready to try out cannabis-infused drinks. Chisholm claimed that the concept came from a desire to take advantage of research-validated customer trends, and celebrate the company’s identity, authenticity, and unique operations.
Anarchist Mountain Beverages will be a celebration of all that’s offered by the west coast, starting with the bottling location’s inspiration and region-specific flavor profiles, as well as the infusing of BC-cultivated marijuana into pristine BC spring water that has been sourced via an on-site aquifer.
About BevCanna Enterprises
BevCanna intends to develop and manufacture cannabis-infused in-house product brands and beverages for customers and white-label clients. With years of experience in manufacturing, branding, and distributing giant brands that have resonated with consumers globally, the team has demonstrated unmatched expertise in the upcoming cannabis beverage category. BevCanna is based in British Columbia, Canada, and has a 100-acre outdoor site for cultivation in Okanagan Valley and exclusive rights to a spring water aquifer, as well as a 40,000 square-foot world-class HACCP certified manufacturing facility with a bottling capacity of as much as 72 million bottles per year. The vision of BevCanna is to become a global leader in cannabinoid-infused innovations.