Why Mood-Based Cannabis Products are About to Blowup
Throughout history, cannabis have endured a lot of negative connotations and societal rebuffs. In the past, people called cannabis the “devil’s lettuce” and symbolized the pop culture associated with Bob Marley. Today, however, there is a shift in the perception of cannabis. This is secondary to the mass legalization of the plant substance throughout the United States. Recent data reveal that cannabis consumption is skyrocketing in California and other states. This is not surprising. After all, dads, moms, students, and every other individual in the West Coast can do almost anything, including picking up flowers, milk, and eggs down the block.
It is not easy to determine the specifications of an unregulated substance or to establish its quality. Consumers purchasing weed at a dispensary may also have a different kind of buying experience. With the legalization of marijuana came regulations and policies that guaranteed consumer awareness. These included awareness of what it is they are buying, the content of what they’re buying, and how such content can make them feel. These changes have turned shopping for cannabis to be almost similar to shopping for multivitamins. If you know what your problem is, then it is now easy to find the solution. The traditional image of the “stoner” smoking weed to get high is now passé. Today, anyone can consume cannabis in any form. Businesses recognize this.
With the normalization of cannabis consumption, preconceived stereotypes become more and more skewed. Studies show that many cannabis consumers today belong to the affluent and have good educational backgrounds. What this means is that some of the country’s most successful professionals and executives are switching over to cannabis.
Many consumers today find cannabis as a simple life hack that they can fit into their everyday routine. With the correct dose, certain strains of cannabis can help individuals feel more self-assured at a company social gathering. Other strains can provide a more restful sleep so individuals are better prepared for the presentation the following day.
It is not surprising that businesses will market cannabis “moods”. Consumers have to know these “moods” to help them better understand these “new” uses of cannabis.
1. Mood: Social
Consumers look at cannabis as a means of bringing out the social butterfly in them. This is beneficial for introverted individuals who may feel insecure at large gatherings. Using responsible quantities of cannabis can help them feel more confident, allowing them to enjoy the moment.
As such, it is important for consumers to know the amount of cannabis they have to consume before going to a social function. No one in his right mind would want to be “too high” at a happy hour in the office. Hence, microdosing is important. This entails the taking of smaller doses of cannabis to get the desired effect without hampering critical everyday tasks.
Microdosing helps in achieving a more positive and insightful outlook. Helping in the ability of microdosing to become better at social gatherings is having the correct strain. For example, individuals participating in an evening social gathering may find the combination of Sativa and Indica to be perfect. Indica provides mental relaxation while Sativa helps improve creativity and minimize depression. The result is an evening that is worth remembering.
2. Mood: Focus
Most individuals do not look at cannabis as a necessary tool for driving and enhancing their productivity. However, there are cannabis strains that can enhance one’s motivation. These formulations can help increase energy while enhancing attention to detail and creativity.
If one wants to achieve precision focus on a particular task, then cannabis microdosing can help. It is important to take it slow and to monitor the impact of the cannabis strain on one’s focus and other cognitive functions. The idea about microdosing is for you to reap the positive benefits of cannabis and none of its psychoactive effects. For instance, pure Sativa can maximize energy while triggering the release of serotonin in the brain. This leads to reduced anxiety, improved mood, and enhanced learning. There are strains of Sativa that are best for certain tasks. It is important to read the strain’s description to optimize its benefits.
3. Mood: Relax
One of the well-known properties of cannabis is its ability to induce a sense of relaxation. It is for this reason that cannabis consumers always get the “couch potato” label.
It is true that there are products that can make you drowsy or sleepy. However, everything boils down to the way individuals fit THC into their routines. If you consume cannabis right before going to bed, some strains can help induce sleep and keep you asleep. Longer sleep can improve workplace productivity, overall health, and quality of life. Individuals who consume cannabis for the sole reason of improving the quality of their lives are doing their brains and bodies a favor.
Tetrahydrocannabinol can also alleviate anxiety as individuals wind down before going to bed. Indica can boost dopamine to relax the muscles and the mind. It offers a more relaxed and well-rounded mood.
We will see these three moods in the next few years or so as they take center stages in cannabis product differentiation. People will want to make cannabis an important part of their everyday lives. In the near future, successful cannabis brands will be those that can provide consumers with microdosing abilities while ensuring responsible consumption. They will be able to provide the people with the means to achieve the kind of moods that they seek.