The Alkaline Water Company announced recently that it had acquired AQUAhydrate which is a Los Angeles-based bottled water producer. The company is backed by Wahlberg, Sean “Diddy” Combs, and celebrity personal trainer Jillian Michaels. This acquisition was part of plans to launch several CBD-infused products in the future.
There is a huge demand in different formats of CBD and there is increased popularity in functional wellness beverages. CBD is the non-psychoactive compound of cannabis. Many claim that CBD reduces pain and inflammation, helps with sleep, reduces anxiety, among many other medical needs.
The jury is still out, however, as the FDA states that those claims are unproven scientifically.
Wahlberg, however, stated that he and Combs were excited by the acquisition as well as the opportunity to sell CBD products. Their vision was to build a lifestyles company focused on health and wellness. Wahlberg also believes that AQUAhydrate and Alkaline brands fit nicely together and will support future innovations in flavors, sparkling, and CBD products.
While Wahlberg is excited, he has spoken differently about marijuana in the past. He claimed to have stopped using marijuana due to his children. He also warned Justin Beiber “to lay off the grass”