The Alkaline Water Company issued a press release recently indicating that it will be acquire the AQUAhydrate brand. According to the press release, transaction is expected to provide “significant strategic and financial benefit” to Alkaline and AQUAhydrate.
The Alkaline Water Company is based in Los Angeles and is backed by Sean “Diddy” Combs, Mark Wahlberg, and Jillian Michaels. The company’s acquisition of AQUAhydrate will lead to brand expansions into CBD products and flavored waters.
Aaron Keay, the Alkaline Water Company’s chairman and CEO, stated in the press release,
“This is an extremely exciting time for all The Alkaline Water Company stakeholders as we welcome a new shareholder base that includes significant celebrity investors, partners, brand ambassadors and board members, to create a leading national presence in the premium water category with two powerful brands: Alkaline88 and AQUAhydrate. . . . Our CBD-infused health drinks will place us on the map within the rapidly growing market, and through education and our ambassador program, will make us a strong competitor for this $22 billion category by 2021.”
Mark Wahlberg also commented in the press release, stating,
“When Sean and I first got involved in the business, our vision was to build a lifestyle company focused on health and wellness, and that’s what we’ve done. The AQUAhydrate and Alkaline88 brands align well and will support exciting innovations in flavors, sparkling and CBD products.”
Likewise, Sean Combs also added,
“We built AQUAhydrate from the ground up by securing deals with the largest retail grocery outlets, creating innovative partnerships and evolving the brand. Today, I am confident that we are creating a powerhouse by combining AQUAhydrate with one of the largest, fastest growing alkaline water companies in the world. I look forward to this next stage of growth as we build one of the most recognizable brands for premium water.”