- Life Time is a company that is committed to helping consumers improve their health and wellness through athletic events and wellness centers.
- The partnership requires cbdMD to be the annual sponsor of 27 Life Time events.
As the CBD industry grows, analysts are already predicting that there will be billions of dollars in sales in the next few years. However, apart from propaganda and individual advertisements, the majority of the public doesn’t have a full understanding of the industry, CBD itself, or how it could benefit everyone. In an effort to change that, cbdMD has officially signed a partnership agreement with Life Time, spanning across several years, to educate the masses on CBD, according to reports from PR Newswire.
Life Time was founded in 1992, operating and developing multiple health and wellness destinations that change the way that the public lives their lives. Having already established over 140 destinations in North America alone, Life Time has consistently embraced the balance of healthy living, healthy work, healthy aging, and healthy entertainment.
This integrated agreement shows that cbdMD, for the next few years, is registered as the Exclusive CBD Partner of Life Time, and the brand will be shown at their Life Time Vision units, digital signage, atrium signage, banner units, and poster units, as well as other athletic clubs. Next year, the CBD company will be listed as the annual sponsor for 27 Life Time events, starting with the Miami Marathon and Half Marathon on February 9th, 2020. They will also be the title sponsor for Life Time Tri South Beach, Life Time Tri CapTex, and other Triathlon Series events.
The agreement will allow cbdMD to have the attention of the healthy lifestyle audience that Life Time already has attracted. Ken Cohn, the Chief Marketing Officer of cbdMD, commented that both companies are focused on bringing products to the wellness sector, while “advancing the conversation about CBD and its many applications in peoples’ lives.”
Kimo Seymour, the senior vice president of Life Time Events and Media, stated that many of their members seek out products that could “complement their goals” as they utilize Life Time’s programs and services. Adding cbdMD to their marketing partners paves the way to
“share their nationally-recognized and well-regarded products with a large and active, health conscious audience.”
Consumers can learn more about the efforts and products of cbdMD by visiting www.cbdmd.com.