The Alkaline Water Company Inc. recently announced in a press release that it will expand into the CBD marketplace through its expansion with Centuria Foods, Inc. The former is company leading the way in alkaline drinking water that is sold under the company’s Alkaline88 brand. The CBD product line will include formulas such as tinctures, powder packs, and capsules.
Specifically, the press release identifies several products, which are as follows:
- 25mg Hemp-derived CBD Powder Packs
- 25mg Hemp-derived CBD Capsules
- 150mg Hemp-derived CBD tinctures
- 25mg Hemp-derived CBD Infused Beverage Shots
The final category include beverage shots that are geared toward energy, recovery, relaxation, and sleep. They also come in flavors such as blood orange, peach mango, watermelon cucumber, and honey lemon.
By partnering with Centuria, the latter will supply Alkaline Water Company with water-soluble phytocannabinoids-rich hemp oil. Centuria focuses on producing such ingredients for use in national pharmaceutical and wellness products. Further, through the agreement, Alkaline Water Company will be able to continue developing its CBD infused product line.
Richard A. Wright, the President and CEO of Alkaline Water Company shared in the press release, “We are excited to announce the continued expansion of our CBD product portfolio.
“According to BDS Analytics, U.S. CBD sales are expected to surpass $20 billion by 2024.We expect to capitalize on this growth through leveraging our CBD product portfolio to accelerate our entrance into the convenience store market which has been an early adopter of ingestible CBD infused products.” He added, “Working with Centuria Foods is a natural fit for our Company. Centuria produces the highest quality Non-GMO, Organic, Kosher, and Halal certified PCR Hemp Oil in the industry, which aligns with our commitment to ‘clean beverages’ only made with easy to understand and high quality ingredients. We are very excited to begin working with Centuria Foods to further the development and production of our products being brought to market in the fast-growing hemp and CBD market.”
Michael Brubek, the CEO of Centuria Foods also stated in the press release:
“Consumer demand for high quality CBD products is growing, which leaves traditional retailers and distributors looking to partner with established and trusted brands in the industry.” He added, “By partnering with Centuria Foods, The Alkaline Water Company is showing an extraordinary commitment to both its customers and its broader initiatives. We are proud to have played a significant role in achieving this milestone – successfully enabling the development and manufacturing for this line of CBD products.”