In a recent press release, Global Measurement and data analytics company along with, CBD company Charlotte’s Web announced that they are teaming up. The union will enable the two to direct the consumer-packaged goods companies in the CBD retail market in the United States. The direction will help companies as the CBD space continues to grow.
According to the press release, Charlotte’s Web is able to leverage its product knowledge and vision to help pinpoint market trends and products that have caught the interest of consumers lately. In addition, the team will also help better identify consumer attitudes and the products that they are interested in. Retailers and manufacturers will also be able to identify the influence of hemp products on the industry, and to develop strategies that comport with the changes.
Ultimately, together the two will develop a full suite of capabilities for cannabis measurements. Both the President of U.S. Sales at Nielsen, Susan Dunn, and Deanie Elsner the CEO of Charlette’s Webb shared their satisfaction with the alliance in the press release.