Cannabis-themed shows have become commonplace in TV screens, albeit with more entertaining comedy about getting high, than bolstering the image of the cannabis industry. However, business-oriented informative shows, documentaries, and podcasts are on the rise with increased legalization of marijuana. One such program is known as Canna Cribs.
Nick Morin, the CEO of Growers Network and the brains behind Canna Cribs, explained that the idea was born out of the lack of professional content on the cannabis industry. Out of a fruitless search on the internet and TV networks for a show for cannabis growers and his dedication to providing content for professional growers, he created the show.
Morin’s ventures have all been born out of the need to satisfy the demand for open sharing of strategies, ideas, and findings within the industry. Morin explains that, after repeatedly finding there was no professional online platform for growers, he decided to take action. The community that now stands at 4,000 members is a testament to his attempts at bridging the gap between professional growers. Growers Network University is a recently launched initiative that facilitates the teaching of everything about domestic and commercial cannabis farming.
The same goal of imparting information is evident in Canna Cribs. The host, Nate Lipton visits a different growth operation in each episode while exploring the various technological and business techniques that set them apart from the next. Morin added that learning in-depth information, such as the products used in propagation, is the part of his job that he enjoys most.
With this kind of coverage, Canna Cribs provides the legitimacy that other cannabis-based shows lack. Morin explains that despite the stigma and unwarranted war against the legal cannabis industry, his show proves to people the true nature of the industry – professional, safe and legal.
After success in the first season of the show, Morin says that the next step is providing its audience with information from international operations. He quoted Australia, Jamaica, and Uruguay as some of the countries from which Canna Cribs will procure information on the latest innovations in the cannabis industry.