The Ranch Companies, by Mike Tyson and Rob Hickman, has released a line of CBD beverages called DWiiNK. The beverages are infused with 10mg of CBD and are offered in Original (Unflavored), Pineapple Orange, Watermelon, and Mixed Berry. To launch, it will be available in Los Angeles convenience stores. DWiink has been in development for the past 18 months and is described as the “best-tasting and highest-quality” CBD beverage that is available on the market. The quality is a testament to the “Tyson Ranch Difference” and is really what differentiates this beverage from the rest in its category.
For such quality, premium pricing is to be expected, but unlike other higher-end CBD beverages it is actually affordable. It is priced at $3.99 for a 16.9oz bottle as it is hopeful to be distributed en masse at retail. This launch comes at a time where interest in CBD products is at an all-time high. CBD usage trends and predicted growth are astronomical and the projected growth is a $900 million opportunity within two years. Market research from Cowen’s Collective View has determined that 20% of CBD users currently use or are interested in beverages. They are also predicting a significant increase in growth with revenues doubling to $600 million.
DWiink is an exciting new product being added to The Ranch’s portfolio and they expect it to be one of the go-to CBD beverages in its category due to its high quality and affordable pricing. It is certainly a predictor of what is to come not only in this category, but in the CBD market as a whole. When you combine the benefits of CBD with good taste, it is sure to be a success.