The announcement was made by Truss Beverage Co., which developed the THC beverages. Truss further shared in the release that Molson Coors and Hexo joint venture were launched a year ago, and innovation teams were working on product development four months prior. Truss is also planning to release six-pot beverages by the end of this year. The beverages are infused with CBD and will be called Flow Glow. They will be released in partnership with a Canadian company called Flow Alkaline Spring Water.
The press release also indicates that there is a 60-day notice period that companies must provide to Health Canada before they sell their products. Therefore, the earliest that the CBD beverages can go on the market would be mid-December. In addition, the appearance of the products on store shelves also depends upon the distribution or sale of cannabis, which is governed by the province and territorial entities.