- Ice Cube is the face of BIG 3, a 3-on-3 basketball league.
- The partnership between BIG3 and cbdMD was coordinated by Ice Cube.
Ice Cube is easily one of the most recognized faces and names in Hollywood, and he’s now linked directly to the CBD industry. He’s presently the face of a three-on-three basketball league – The Big Three – which includes legends like Allen Iverson and Julius Erving, and just announced a partnership with cbdMD. This partnership establishes The Big Three as the Official CBD partner for the league.
To discuss this partnership and gain a little more clarity, the Scoop B Radio Podcast recently interviewed Yoshi Tochiki from cbdMD, learning what the CBD crazy is all about. Tochiki explained that the BIG3 partnership is a major development for their health brand, and that Ice Cube directly had a hand in checking out the samples and deciding that the collaboration was a good fit.
Now, BIG3 features a jersey patch with the cbdMD logo, bringing a whole new audience to the industry. The NBA has been involved with co-branding with companies for this kind of status, and Tochiki commented,
“I just know that I can say that we were the best fit for the BIG3 just because of our background and our marketing power. It was just a perfect partnership.”
Presently, there are a lot of leagues that are working to have some level of permission for either the use or the advocation of CBD, even in the motocross industry. BIG3’s decision to allow CBD to be advertised on their jerseys is a major achievement for the sports industry, leaving them responsible for speaking in favor of it.
During the interview, Tochiki was asked about misconceptions associated with the sports industry and marijuana/CBD. He stated that, in the sports world, a common issue is pain and finding relieve for that pain. Most of the misconception, he believes, comes from the idea that any amount of these substances will cause the individual to feel “high,” which simply isn’t the case.
To clarify about what cbdMD provides, Tochiki stated, “Our products don’t make you feel funny. They kind of grease the gears, as we like to say, in helping people perform at their highest level.”