Connect with us

Business Partnerships

A Look at cbdMD CBD Brand’s Ice Cube and BIG3 Basketball League Partnership



A Look at cbdMD CBD Brand's Ice Cube and BIG3 Basketball League Partnership
  • Ice Cube is the face of BIG 3, a 3-on-3 basketball league.
  • The partnership between BIG3 and cbdMD was coordinated by Ice Cube.

Ice Cube is easily one of the most recognized faces and names in Hollywood, and he’s now linked directly to the CBD industry. He’s presently the face of a three-on-three basketball league – The Big Three – which includes legends like Allen Iverson and Julius Erving, and just announced a partnership with cbdMD. This partnership establishes The Big Three as the Official CBD partner for the league.

To discuss this partnership and gain a little more clarity, the Scoop B Radio Podcast recently interviewed Yoshi Tochiki from cbdMD, learning what the CBD crazy is all about. Tochiki explained that the BIG3 partnership is a major development for their health brand, and that Ice Cube directly had a hand in checking out the samples and deciding that the collaboration was a good fit.

Now, BIG3 features a jersey patch with the cbdMD logo, bringing a whole new audience to the industry. The NBA has been involved with co-branding with companies for this kind of status, and Tochiki commented,

“I just know that I can say that we were the best fit for the BIG3 just because of our background and our marketing power. It was just a perfect partnership.”

Presently, there are a lot of leagues that are working to have some level of permission for either the use or the advocation of CBD, even in the motocross industry. BIG3’s decision to allow CBD to be advertised on their jerseys is a major achievement for the sports industry, leaving them responsible for speaking in favor of it.

During the interview, Tochiki was asked about misconceptions associated with the sports industry and marijuana/CBD. He stated that, in the sports world, a common issue is pain and finding relieve for that pain. Most of the misconception, he believes, comes from the idea that any amount of these substances will cause the individual to feel “high,” which simply isn’t the case.

To clarify about what cbdMD provides, Tochiki stated, “Our products don’t make you feel funny. They kind of grease the gears, as we like to say, in helping people perform at their highest level.”

All information is for general informational and educational purposes only. Nothing should be interpreted as legal or medical advice.

Jane is a regular contributor who learned about the great benefits of CBD a few years ago after starting it herself. Impressed by its effects, she's interested in helping others learn about options that can be helpful for them.

Continue Reading

Ultimate CBD Guide


ultimate-cbd-products-company-guidepopular-cbd-health-benefits best-cannabidiol-guide-resources hemp guide

TimesofCBD is the most active daily CBD news publication featuring the latest cannabis industry stories and marijuana market trends. As the leader in CBD-centric content curation, we invite all readers to come for the headlines and stay for the insights. Quality is the top priority when presenting user guides, analyzing product reviews and reporting fact-checked news announcements. All information is for educational and informational purposes only. Disclaimer.

Got news? Email

Copyright © 2020 | Latest CBD News, Cannabis Guides and Marijuana Trends
Note: Always seek real additional medical advice and consultation with a professional healthcare practitioner before considering any CBD. No statements found on this website have underwent Food and Drug Administration evaluation. The efficacy of any products or claims made have never been approved by the FDA either. No products shall ever be intended to diagnose, treat or cure any disease or prevent any ailment.