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Yesway and BettermentRS Team Up to Provide CBD Products to Major Retailers



Yesway and BettermentRS Team Up to Provide CBD Products to Major Retailers
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Yesway and BettermentRS are closing a partnership in order to become the most innovative store chain in the CBD industry. The aim of these 2 companies is to provide procurement, distribution and training in the hemp industry. This partnership will turn Yesway into a leader as far as retail CBD offers go. At the moment, BettermentRS is the only US company to bring CBD retailers and manufactures solutions as far as infrastructure goes.

BettermentRS Provides the Most Effective CBD Distribution

In order to find the best CBD products, BettermentRS uses its vetting process and market knowledge, after which it provides both 3PL supply-chain and distribution solutions for those products to enter the market. For now, it has 17 CBD products on board with convenience stores, products like Apis Mercantile, CBD Living, Cannadips, Eco Sciences, King Karl and Vance Global. Here’s what Yeway’s Procurement Manager, Alan Adato, had to say about Yesway in a statement:

“Being new to the CBD category, BettermentRS has been an invaluable partner in helping guide me and our merchandising team in identifying the highest quality products in the industry. In addition, Dorsey Sparks works closely with our store associates to provide training, education and merchandising support. All of us at Yesway are excited about the future potential of the CBD category and look forward to our continued partnership with BettermentRS.”

How BettermentRS Works?

BettermentRS was launched back in 2018 and is based in West Des Moines, IA. Its founders created it so that it can provide what’s missing between the health and wellness industries as far as emerging hemp brands are concerned at a retailer scale. Through detailed sourcing and a top-tier distribution of the emerging brands, BettermentRS is focused on finding the best products that could be sold by retailers. It employs a very rigorous vetting process for suppliers so that it can trace the seed-to-sale engagement and identify the most potent CBD treatments. These treatments are safe and respect the CBD industry’s standards without any doubt.

What About Yesway?

Headquartered in Des Moines, IA, Yesway is a convenience store chain and continuously expanding. Its redesigned stores, food service and product offerings made it a leader on the market, not to mention that it also runs a rewards loyalty award-winning program. Its employees are of great help to customers, also efficient and inviting, so the Yesway shopping experience is truly nice. When it comes to its CBD offerings provided via BettermentRS, these include topicals, smoking and non-smoking, topicals, supplements shots and beverages like the ones from Defy, Weller and Kill Cliff.

Andie Francese is a professional content consultant living in New York. In her copywriting career, as the leader of a group of award-winning journalists, Andrea was always gifted in organizing and optimizing teams of all sizes into creating and crafting valuable guides and insightful information into the topics presented to her acclaimed status. TOC is very excited to have her as part of our growing team.

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