Amidst the fast pace cannabinoid and hemp market comes many entrants, some of whom are still riding the waves of success, while others have drowned away. A recent post by Business News Line looked at a particular hemp brand, Socati and its three core values that led to its overall success. Here’s an overview
Innovation Stems From Scalability
One of the brand’s core values in scalability. As per the argument made, Socati is known for using technology to come up with not only innovative products, but also those that carry value and actually work. It’s their focus on scalability that led to a complete supply chain, which in turn allows for production of goods.
Socati Values High Quality
The next factor that has allowed Socati to strive is their belief in delivering high-quality products. More than high quality, the firm works towards making each and every batch consistent. As per the news outlet, “Socati adheres to many best practices,” particularly when it comes to extracting hemps numerous cannabinoids (not including THC).
Investing in Oneself is Key to Growth
Lastly, Socati has been able to reach new heights due to the number of investments made to the brand itself. For instance, it was noted that the company invested in ensuring that they maintain consistency, and in hemp seed genetics and proprietary extraction techniques. Such investments are what allowed the brand to be recognized as the only one that delivers a truly non-detectable THC hemp oil (as well as THC-free).
As seen above, Socati has managed to succeed because it didn’t simply look to take advantage of an expanding market, but instead focused on how to satisfy its target market of interest, maximized on consistency and quality of products and did the necessary research and acquired ways to grow alongside the market.