In a recent press release, Plus Products Inc. announced its launch of a nationwide marketing campaign that features its new CBD product line made out of 100% hemp. The product line was developed in partnership with Casper, and is also influenced by John Legend.
According to the press release, a few of the highlights include the launch of: a Plus commercial, a campaign with Plus hemp CBD products.
Plus has also partnered with BTTR, a Los Angeles advertising agency, to design the campaign. Jake Heinmark, the CO Founder and CEO of Plus, shared in the press release:
Casper alone has millions of consumers who know them as an innovative and trustworthy brand focused on helping people sleep better. The legitimacy that comes from this partnership is invaluable both in earning consumer trust and growing our distribution through traditional retail channels.
Continuing on, he added:
“The primary goal of our national hemp CBD launch is to put PLUS gummies into as many hands as possible, and this campaign underscores that.” He added, “We have the utmost confidence in our products’ ability to win over consumers. In California, the largest cannabis market in the world, PLUS has the #1 & #2 best-selling products across all categories – putting our gummies at the top of a list that is over 20,000 products long. We expect our CBD products will produce similar results.”
“Marketing is about telling a story to consumers, which is why we are so thrilled by the team we have assembled to help us do just that. Jill Greenberg has brought our products to life by capturing real people and identifiable moments with her photography and BTTR has put those images to work with a beautifully designed campaign,” continued Mr. Heimark.
All information is for general informational and educational purposes only. Nothing should be interpreted as legal or medical advice.