In an August 1, 2019 Press Release, Medical Marijuana Inc., a U.S.-based and publicly traded cannabis company announced that its subsidiary Kannaway, partnered with Endocanna Health, Inc., a research and development biotech company that specializes in endocannabinoid DNA testing and personalization. Endocanna, which is based in California, specializes in genetic testing with DNA so that CBD users may have a more personalized experience.
According to the press release, the two companies will work together to develop and distribute endocannabinoid DNA test products. The agreement provides that Endocanna will handle the manufacture of the patent-pending Endocannabinoid DNA Test Kits and license the technology to Kannaway. Consumers will be able to use the kits to determine personalized data and other cannabinoids may interact with their body’s regulatory system. The agreement also gives Kannaway the opportunity to genetically aligned formulations by Endocanna into Kannaway products.
Stuart Titus, Medical Marijuana Inc. CEO, shared in the press release,
“Our goal, in addition to offering high-quality hemp-derived CBD products, is to provide our customers with education on which CBD products may work best for them. This partnership creates an opportunity for us to do this in an initial hyper-personalized way and help consumers learn how to incorporate CBD into their everyday lives. We are very excited about our first steps in this endeavor with Endocanna, but we also appreciate the growth potential of this partnership with the eventual goal of creating personalized dietary supplement products to fit one's genetic typing and internal body chemistry. We look forward to creating a long-lasting relationship with Endocanna and improving results for a diverse population, such as we have here in the United States.”
Likewise, Len May, the CEO and Co-Founder of Endocanna shared in the press release,
“Our partnership with Kannaway provides an opportunity for us to work with an industry leader in developing the most optimal products while advancing the science around CBD. Using Endocanna Health's proprietary DNA report, we can personalize and provide a cannabinoid wellness protocol tailored to an individual's needs.”
All information is for general informational and educational purposes only. Nothing should be interpreted as legal or wellness advice.