Healthy Leaf is a CBD-infusion Café that is being designed by agricultural firm Smith Maran, LLC. In addition to the main location, three other locations are in the works and GenTech has already extended official lease agreement offers to facilitate the expansions.
David Lovatt, GenTech’s CEO, stated in the press release:
“We have instructed the Smith Maran team to deliver a final plan that maximizes indoor and outdoor seating capacity with ample space for live entertainment. They are well aware of our signature high-end CBD lifestyle Café model, and we expect them to deliver finalized plans with a truly special tone and feel. We should have plans finalized by the end of next month, and we expect a relatively quick sprint from there to a tangible Grand Opening.”
According to the press release, the reason for the acceleration is due to professional research, which suggests that there may be “faster-than-anticipated mainstream adoption of CBD products by general consumers in North America in 2019, as projected by a number of recently published Wall Stress analyst reports.”
Lovlatt also stated in the press release:
“We have seen analyst growth estimates for CBD skyrocket over the past three months. Our sense is that this is related to the reduced stigma of CBD now that consumers regularly see CBD based products on the shelves at the likes of Macy’s, Kroger’s, Walgreen’s, Rite Aid, and Walmart. It just doesn’t seem quite so ‘niche’ or ‘counterculture’ anymore. That has huge implications for our own sense of the size of our target market. This could be much bigger than we initially realized.”