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EuroLife Looks to Become the ‘Amazon or Alibaba’ of CBD Using Similar Strategic Frameworks

Dr Kristie Leong

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EuroLife Looks to Become the 'Amazon or Alibaba' of CBD Using Similar Strategic Frameworks

Leading global markets cannabis brand, EuroLife Brands has been working on a number of endeavors that ensure consumers have access to medical, adult-use cannabis. In a recent update, the firm announced its plans on how it could potentially become big within the European and South American markets.

Here’s what EuroLife has achieved thus far:

First, in July, the team was able to get hold of exclusive licensing rights for the marketing, development and distribution of their True Focus’ product considered as ‘THC Antidote’. Given that it has been designed to help reverse the effects of THC consumption, the team is planning to expand the brand furthermore.

Within the same period, the team scored a headquarters in Medellin, Columbia – a market with a potential exposure to well over 600 million consumers. Then, in August, the team established a Veterinary Advisory Board mainly for understanding CBD and pet health. Who can forget the fact that their Cannabis Sciences Advisory Board has witnessed two new culinary-focused appointments.

In the month of September, EuroLife managed to get Alan Cooke onto their advisory board – who’s had great success with managing over four million square feet of cultivation operations across Canada. During the same time, Derek Ivany was appointed as the Chairman of its Advisory Board – with his goal resting in brand expansion.

Clearly, EuroLife has its hands full, and has garnered a number of strategic partnerships. What is their secret? As it turns out, they’ve decided to approach the European and South American CBD marketplaces by implementing a “framework similar to that of global giants, Alibaba and Amazon.”

Kristie Leong M.D. is a family physician with a strong interest in nutrition and fitness and the role each places in wellness and longevity. Dr. Leong graduated in 1990 from Virginia Commonwealth University School of Medicine with a medical degree and master’s degree in clinical pathology. After 20 years of caring for patients in a family practice setting, Dr. Leong redirected her energy towards exploring the role nutrition and lifestyle play in lifespan and, more importantly, health span, the number of years we spend disease free and healthy enough to enjoy life. Through continuing medical education courses, seminars, and other self-study, she delved into the critical role diet and lifestyle choices play in health, especially as we age.

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