Market leader in CBD-infused beverages, DRAM Apothecary, announced its distribution partnership with Coors Distributing Co.
DRAM is already widely distributed and sold in 24 states making it one of the leading CBD-infused beverages in the US. Director of Marketing at Coors, Jennifer DeGraff, stated,
“We saw this category as a real blue-sky opportunity, DRAM is the market leader in the CBD infused beverage category and the first beverage company to offer CBD paired with adaptogens”.
She believes that DRAM’s category innovation allows them to explore a new customer base and market.
DeGraff continued to say that,
“We see a big demand for high quality and unique products in the non-alcoholic space and we think DRAM is the perfect solution to fill that consumer demand”.
Each DRAM contains 25mg of CBD as well as functional herbs known as adaptogens. DRAM comes in three flavors – Lemongrass, Gingergrass, and Beauty Bubbles. Each 12oz can is zero calorie, gluten-free, non-GMO, and doesn’t contain any so called “Natural Flavor”.