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CBD Company Chairman of Caliva, Carol Bartz, Shares Views on Cannabis Market’s Growth

Jane Summers



CBD Company Chairman of Caliva, Carol Bartz, Shares Views on Cannabis Market's Growth

Carol Bartz is a former Yahoo CEO who recently invested $75 million in Caliva, a California-based cannabis company.

Last January, she appeared the CNBC’s Squawk Box and reported the investment. She shared about the opportunity during the segment,

“When I saw this opportunity, I said this is the new world here.” She continued, “It’s like being back in tech 20 years ago. It’s like so much growth potential, so many ways to change people’s lives and so I’m in.”

She has since jointed Caliva’s board as well.

Caliva is described on its website as a “a true seed to sale company. We fret over every detail–from the soil our plants grow into the packaging of our products. It’s not just because we’re obsessed. It’s our strategy to both guarantee a quality experience and to enable testing of every potential new way to do better for our customers.”

The brand’s range of products are variant as well. It offers edibles, oils, vapes, dried flowers, and more, and such formulas focus on health and wellness.

Barz, in an interview with Marijuana Business Daily, shared that her experiences at Yahoo can apply to Caliva as well. She stated,

“In tech, if there’s one thing they say, it’s people, people, people. You can have an idea, but you’ve got to have great people driving an idea. In California, it’s harder to hire people. You work a little harder to get good people. It just takes longer.” She added, “Finding a vice president for a tech company might take three months. It might take five months for Caliva. It’s just because you don’t have the applicants lining up.” As for her priorities as board chair at Caliva, she’s indicated that her focus is on basic strategy, which is “something you should bounce off everybody.”

Jane is a regular contributor who learned about the great benefits of CBD a few years ago after starting it herself. Impressed by its effects, she's interested in helping others learn about options that can be helpful for them.

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