CannaCraft Inc.’s brand devoted to knowledgeable cannabis users, AbsoluteXtracts’ partnership with brewing company, Lagunitas Brewing Company has led to the creation of California-based Hi-Fi Hops last year. As of Wednesday, September 18, 2019, the duo’s brand will now be on Colorado’s dispensary shelves.
As per the Co-Founder and Chief Growth Officer of CannaCraft Inc, Ned Fussell, Hi-Fi Hops combines cannabis and hops, where hops are deemed the cousin of cannabis without the THC. The end result of said combination, according to Fussell, is a “refreshing beverage (made for consumers 21 years and older)”.
He further shared that:
“The drink rapidly climbed to number one status in California and now we are honored and excited to introduce this beverage to new states.”
CEO and Co-Founder of CannaCraft, Dennis Hunter views the launch of Hi-Fi Hops in Colorado as a milestone for the firm, especially considering the similarities between both states when it comes to “beer and cannabis”. He also described that the drink is a “calorie-free, carb-free, THC-infused beverage.”