In less than a year, Birmingham based e-cigarette and vaping entrepreneur Nikhil Nathwani has established Vitality CBD nationwide successfully.
With over 1900 stores now stocking its products, it is undoubtedly one of the fastest evolving CBD brand in the UK. Just two weeks after expanding its distribution to all Boots stores, Vitality CBD has confirmed a deal with Tesco, country’s leading supermarket chain. The CBD products will now be showcased in all 378 Tesco pharmacies nationwide.
Vitality CBD says the demanding interest of CBD products and the entry of big pharmaceuticals into the CBD business have made them prioritize the consumer’s trust in their brand. Vitality’s success comes down to its “premium oils” produced from high quality hemp. Vitality CBD’s commercial director Phil Glyn firmly believes that its USP is its ‘concise online educational material and availability of its third-party lab reports’.
The arrival of CBD in Tescos and Boots follows its popularity in most U.K. High Street pharmacies, health food shops as well as on the internet. Tesco’s will also stock its CBD Muscle Balm and flagship THC-free CBD Oral Spray as the use of sublingual sprays is rapidly outgrowing traditional droppers.
Vitality CBD currently has 40 staff, and is expanding in other parts of European continent as well. Tesco on the other hand has over 3,500 shops in the U.K. employing almost half a million people with over 30% of the market share.
A recent report from the Centre for Medicinal Cannabis found there could be up to six million CBD users in U.K. and thus flags up concerns over the quality of CBD in the country.
Vitality CBD has not yet secured a position into the list of the top 10 brands of U.K, as published by Marijuana Break news website based on its evaluation of ‘quality, safety, effectiveness, and overall value for the money’.