The Herb Somm is a cannabis blog and lifestyle brand. According to the platform, its founder, Jamie Evans, is a “host, and writer specializing in cannabis, CBD, food, recipes, wine, and the canna-culinary world.”
“As a well-known CBD and cannabis personality, Jamie has been contributing to POPSUGAR, MARY Magazine, Oov Lifestyle, and The Clever Root magazine specializing in cannabis and CBD lifestyle features for the modern consumer. In addition, Jamie is the co-editor of GoldLeaf's acclaimed Cooking Journal and is working on a book to be published by Fair Winds Press of Quarto Publishing Group scheduled to release spring 2020.”
Recently, Evans had an insightful discussion with Warren Bobrow, who writes for Forbes. The discussion was featured in Bobrow’s Forbes piece titled Five Illuminating Quesitons with Jamie Evans: The Herb Somm.” The full piece can be read at https://www.forbes.com/sites/warrenbobrow/2019/09/23/five-illuminating-questions-with-jamie-evans-the-herb-somm/#16c3718b345b.
Therein, Evans answered a number of questions, one of which included sharing about her company and her inspiration for it. Evans stated,
“The Herb Somm is a cannabis blog and lifestyle brand that focuses on the gourmet side of the industry. Since launching in 2017, a critical part of my business has been educating others on how to approach cannabis with a specific focus on terpenes, which are the organic compounds that give cannabis its aromas and flavors.” She added, “I love educating others using terpenes because it helps people better understand cannabis on a deeper level, allowing them to discover that cannabis is a complex plant that offers not only therapeutic benefits but also a broad spectrum of smells and tastes, much like wine grapes.”
She also shared her goals for the next few years, which include continuing to educate others on how they can add cannabis to their dining experience, and working on legalizing cannabis cuisine by working with regulators and other trade associations.