The former radio celebrity turned entrepreneur, Jenna Page Owens was in Dallas earlier this month for the promotion of her athletic lifestyle brand Fitish.
Jenna has been a co-host of The Kidd Kraddick Morning Show on the Syndicate Radio for more than a decade before starting her lifestyle brand Fitish in April 2017.
Fitish is a self-financed firm with just three full-time employees and few part-timers and interns, which will soon be moving to its official working space in the Design District of Dallas. It started as an athletic lifestyle and fitness blog that evolved into selling fitness gears, apparels and 30-days workout plan.
Fitish got widespread acclamation after its latest addition of the CBD-infused skincare line in 2018, aimed at opulent crowds with affordable pricing.
35 years old Jenna Page suffered from rosacea and was motivated to start the CBD infused skin-care line after she successfully treated her skin condition with CBD-infused products.
Fitish skincare line has been a success since the starting of this year and began showcasing in outlets like Urban Outfitters and a few of the Four Seasons Hotels and Resorts. It recently shook hands with an American chain of luxury department store, Neiman Marcus Group Inc., and will be selling its skin-care product in 27 Neiman Marcus venues.
Owens admitted that her popularity on the radio has helped boost the sales of Fitish and mitigated the marketing and advertising costs. She has also been hosting pop-up events to promote and sell Fitish skincare products throughout Dallas in an innovative custom made clear promotional box truck which she calls “Hot Box”. She recently launched a new product called Tone Down Body Cream, in a pop-up event hosted in “Hot-Box” in collaboration with Casamigos Tequila.
Fitish offers six CBD-infused gender-neutral skin-care products, ranging from $12-$45, effective in various skin conditions such as anti-inflammation, moisturizing, reducing redness, dryness, and cracked lips.
All Fitish skincare products use broad-spectrum, organically grown, THC-free CBD, or cannabidiol, an active compound found in Cannabis with immense healing abilities.
After the rapid invasion of CBD-infused products in the beauty and wellness market, it is now a matter of time when CBD will take over other mainstream businesses such as the sports and fitness industry as well as biofuels.