Better Choice Company Inc. – a CBD company committed to animal wellness – and brand development, and entertainment leader Authentic Brands Group (ABG) have launched a CBD pet product line under the brand Elvis Presley Hound Dog.
This will have two initial SKUs: Hound Dog Bacon Skin & Immune Support Supplement and Hound Dog Peanut Butter Calming & Relaxation Support Supplement.
Making the announcement, the co-CEO of Better Choice Company Dalla Longa said that the two companies are believers in good health practices and proper nutrition, and assured pet owners that the new product would help dogs in living their best lives.
Elvis Presley was a lover of dogs and had an enormous dedication to their wellbeing. This was reflected through his special bond with his Basset Hound, Get Lo, and Sherlock. In honor of Presley’s 1956 hit “Hound Dog,” Better Choice has introduced a collection of chews infused with CBD to promote the wellness of dogs.
The Peanut Butter Calming and Relaxation Support Supplement has been specially formulated to improve the heart health of dogs and their relaxation levels. Broad-spectrum hemp oil, L-Arginine, L-Carnitine, potassium magnesium, and melatonin have been added to support this.
The Bacon Skin & Immune Support Supplement has been made to support the immune system of dogs and promote the growth of healthy fur. Natural ingredients included to facilitate this are broad-spectrum hemp oil, biotin, sunflower-derived Lecithin, and Vitamin E.
Daniel W. Dienst, ABG’s vice chairman, expressed his faith in their partnership and noted that his team has a strong connection with dogs like Elvis did, and felt that this is a strong extension of the Hound Dog brand.
People will get the first look at the Hound Dog pet CBD brand at SuperZoo, the top pet industry show scheduled in Mandalay Bay, Las Vegas, starting from august 19 to August 22 2019. The two products will be available for purchase at elvishounddog.com from October 1, 2019. The suggested retail price of each 30-count package is $29.99.
About Better Choice
Better Choice Company inc. believes that proper nutrition and good health practices promote and contribute to a higher quality of life. This animal health & wellness CBD Company has acquired online pet food and supplement seller TruPet LLC to enhance the freezing raw dried and dehydrated and dried products, and Bona Vida Inc., a CBD platform that focuses on developing a portfolio of product and brand verticals within the human and animal wellness space. You can get more information about Better Choice Company on betterchoicecompany.com.
ABG is a marketing, brand development, and entertainment company that has a portfolio of lifestyle, media, and entertainment brands. ABG has its headquarters in New York City and builds the longstanding value of over 50 customer brands and properties through collaborating with top-notch retailers, wholesalers, and manufacturers. The group’s brands have a worldwide retail footprint in over 100,000 sale points across the specialty luxury, mass and e-commerce, department stores, and mid-tier channels and over 9,930 shops-in-shops and freestanding stores around the world. ABG’s greatest commitment is transforming brands through delivering business and immersive experiences content, and compelling products.