Acreage Holdings announced that it is launching three new cannabis consumer products in select products. The effort is part of the brand’s strategy “House of Brands,” which is comprised of a unique portfolio.
The three new products, developed by Acreage, include: The Botanist, Natural Wonder, and Live Resin Product. A press release, announcing the products’ launch, identified the following qualities as to each:
- The Botanist is a wellness brand focusing on utilizing the benefits of the full CBD plant, and it will launch this month with one product that is part of a line of high-CBD tinctures. The product will be launched in the Iowa market.
- Natural Wonder is a s convenient and low-key breath spray that offers micro-doses. The product will be offered in Oregon.
- Live Resin Project will launch in California and is a resin product that comes raw concentrates and vape cartridges. The product is made with an innovative extraction method that uses flash-frozen whole CBD plants.
The products will launch in three additional markets through the remainder of the year.
Acreage CEO Kevin Murphy shared in the press release,
“The rollout of The Botanist, Natural Wonder, and Live Resin Project is a crucial step for Acreage. Establishing a ‘House of Brands’ has always been at the forefront of our strategy to deliver long-term shareholder value, and launching these products is a significant milestone for us. We look forward to rolling out our product lines across our national footprint over the rest of the year.”