Martha Stewart, who is well known for her lifestyle brand, appears to be venturing into the CBD space. Stewart launched a hemp-CBD product line in partnership with Canopy Growth, a Canada-based company. In an email to CNN Business concerning the CBD product line, Stewart stated:
“I was surprised to learn that while most people have heard of CBD, less than 20% of us have actually tried it. For me, that signals a lot of opportunity to create beautiful, elevated products that help people live well.”
According to a September 10, 2020 press release issued by Canopy Growth, the new line of products will include flavor profiles inspired by some of Stewart’s most popular recipes. In addition, the initial product offering will feature a range of human wellness supplements. A gift box and a pet line are expected to launch later this year.
The press release further indicates that the products are “naturally flavored and are made in the USA with hemp-derived CBD isolate. The results are pure, safe and great-tasting CBD products that are easy to incorporate into your daily wellness routine.”
As for the Martha Stewart CBD product line, the press release indicates that it includes at the time of launch:
- Martha Stewart CBD 10mg Wellness Gummies in Citrus Medley (Meyer Lemon, Kumquat and Blood Orange flavors, 30 count) for $34.99
- Martha Stewart CBD 10mg Wellness Gummies in Berry Medley (Raspberry, Huckleberry and Black Raspberry flavors, 30 count) for $34.99
- Martha Stewart CBD 25mg Softgels (Unflavored, 30 count) for $44.99
- Martha Stewart CBD 750mg Oil Drops (Blood Orange, Meyer Lemon or Unflavored) for $44.99
David Klein, the CEO of Canopy Growth, shared the following about the partnership in the press release:
“We are committed to leading the CBD industry by providing trusted brands, which is why we’ve chosen to collaborate with Martha Stewart, someone who people turn to for advice on living well. Together, we’re bringing consumers science-backed, premium quality products in elegantly designed and gourmet flavored formats, available at a price point that makes Martha Stewart CBD one of the best values on the market.”
All information is for general informational and educational purposes only. Nothing should be interpreted as legal or wellness advice.