Former Mr. World, David Hawk, was involved with aligning these two companies.
The Iso-Sport line of CBD products can presently be purchased in stores and on The Vitamin Shoppe’s official website.
The Vitamin Shoppe is a well-known specialty retailer, as well as a wellness lifestyle company, aiming to offer consumers the products that will help them reach the best version of themselves. A new report from ACCESSWIRE states that the company has officially formed a strategic relationship with Isodiol International Inc. Isodiol primarily focuses on the benefits that hemp can bring consumers, developing hemp-based goods with 99%+ pure CBD.
The new line of Iso-Sport products will be available in 390 locations of The Vitamin Shoppe. President Andrew Alvis of Isodiol stated,
“This opportunity is very near to our hearts at Isodiol and it represents a profound leadership moment in our industry. Our Iso-Sport brand ambassadors were some of the first athletes to represent CBD in Olympic competition, and we honor that pioneering spirit with the products being made available through our valued relationship with The Vitamin Shoppe.”
Lisa Harnisch, the VP and GMM of The Vitamin Shoppe, explained that they are “excited” for this partnership that will allow them to carry “high-quality CBD hemp extract products” from Isodiol. She added, “In The Vitamin Shoppe's efforts to offer industry-leading solutions and guidance to consumers, we choose to partner with brands that meet our high standards of quality and service.”
One of the biggest players in connecting these two companies is David Hawk, who is an IFBB professional body builder who has won the Mr. USA and Mr. World titles. He stated,
“We know there are other options in the CBD products universe, but as of today none have quiet the unique ingredient profile, formulation, and category pedigree of Iso-Sport.”
Presently, consumers are able to purchase Iso-Sport remedies in stores and on the official website for The Vitamin Shoppe. We will have more CBD company updates as they are released about Isodiol.