A recent article by Drug Chain Review reports that popular vitamin store the Vitamin Shoppe is expanding its product lines to include CBD hemp product offerings. The decision for the expansion was driven by increased consumer demand. Over 300 stores in 31 states will offer various products, such as liquid drops, aromatherapy, soft gels, and beauty products.
Sharon Leite, the Vitamin Shoppe Chief Executive Officer stated in the article,
“The customer relationship is the cornerstone of The Vitamin Shoppe’s reinvention, and our customers have told us loud and clear they want CBD in an assortment of forms. We have more than 40 years of experience in the supplements industry, and we want to continue to serve as a reliable place our customers can purchase products they desire and trust, including CBD hemp extract.”
The SpaRoom, a popular essential oil brand, has had a full line of its products launched by the Vitamin Shoppe. The brand has gained a great deal of success for its essential oils that feature full-spectrum essential oil extract. The Vitamin Shoppe will also add hemp extract products by Solaray this summer.
The Vitamin Shoppe is also focused on safety and meeting regulatory standards. Leite stated,
“We have strict safety and regulatory standards at The Vitamin Shoppe when it comes to inviting brands into our business. We have strategically chosen to partner with reputable brands that meet our high standards with third-party testing and quality ingredients. Our goal at The Vitamin Shoppe is to be first to market with innovative products, as well as to provide our customers the education, guidance, and services essential to helping them live their best life, however they define it,” she added, “Expanding our CBD hemp extract product assortment is just another example toward us fulfilling that promise.”