Leading, global premium cannabis accessories sellers, Greenlane Holdings has informed of a new partnership as of Wednesday, August 21, 2019. This includes Cookies, a California-based cannabis brand.
Both firms’ decision to come together stems from their intent in distributing Cookies’ CBD line across the U.S. Some of the essentials that will offered include CBD cartridges and other products that emphasize heavily on terpenes profile.
Chairman and CEO of Greenlane, Aaron LoCascio shared that the firm is on a mission to becoming a “CBD category captain,” and in order to get hold of such a title, it becomes crucial that Greenlane carries “the most respected brands” in its portfolio.
That said, such an agreement isn’t the first of its kinds, as Greenlane has been establishing alliances with other firms including Bloom Farms, Cookies, Select, Mary’s Nutritionals and Slang. Clearly, the measures taken are indicative of Greenlane’s standing within the industry’s top elite brands.
Founder of Cookies, Berner has since elaborated on what his firm is founded on. As per the Bay Area rapper and entrepreneur, Cookies fights against products that lack flavor and the potential they have in inducing a sense of high. As a result, Berner stressed the need to onboard Greenlane, who is believed to help “achieve this goal as [they] launch [their] CBD product line and expand […] nationally.”