Charlotte’s Web is the most popular CBD brand that, according to its website, believes in the power of plants and how it can help individuals care for themselves and one another. The brand is recognized for its high-quality CBD-rich hemp extract formulas that harness the power of botanicals.
The company shared on its website that it has recently launched a new art project campaign called Trust the Earth. The campaign launched on October 3, 2019 in New York City, and its purpose is to reduce barriers associated with cannabis by educating individuals about its beneficial qualities.
On the launch date, the Stanley Brothers, who founded the company, hosted a farm-to-table dinner. At the time, they also introduced a mural design called Trust the Earth, which was designed by Studio Number One and founded by Shepard Fairy, an artist.
The artwork, which comes in mural form, features a hand-held cannabis stalk and a call to action that informs viewers to trust the earth.
The press release announcing the campaign indicates that the artwork and campaign provides Americans with the opportunity to educate themselves about the power of CBD formulas. It also shares the idea that people have the right to choose natural and quality options for their needs.
The art campaign will also launch in a number other cities, including Los Angeles, Washington DC, and Chicago.
The Stanley Brothers of Charlotte's Web also released a statement in the press release, which shares the mission of the company and its position that it has become humble stewards of a community that is comprised of veterans, families, and people who are looking for better options for their health. The full press release and statements there can be viewed here.
As for those who are interested in viewing the impressive image, it can be viewed here courtesy of Forbes:
The most popular CBD company Charlotte's Web utilized Studio Number One (SNO), who was created by Shepard Fairey, who help design the #TrustTheEarth campaign. Here is what the legendary artist had to say via email to Forbes:
“My creative team at SNO focuses on projects that have meaning and create positive change in the world,” […] “Charlotte's Web was a great organization to align with, as they are making advancements doing good by generating real health benefits with their products. My goal as an artist is to create art with a message, and I’m proud of my team for using this opportunity to do the same for Charlotte's Web, a brand that can take a stand.”
For more information on Charlotte's Web Trust the Earth campaign, you can visit trustthearth.com for details.