Highest quality cannabis products provider devoted to the farm-to-table approach, Binske has become the world’s largest legal marijuana brand reports Cision PR Newswire.
What makes Binske deserving of the title rests in the facts that the cannabis provider’s products will be available to 52.4 million consumers in 11 different states; which amounts to a 52 percent coverage of America.
The firm’s ability to provide said goods over a number of states is because of a licensing agreement with Multi-State Operator (MSO) MariMed, which now adds another seven states to the firm’s currently secured four.
Founder, Chairman and CEO of Binske’s Parent Company, Jake Pasternack expounded on the reach by emphasizing Midwest and East coast consumers’ preference for their products, adding, “Soon, that the very same experience will be available in retail outlets closer to home.”
MariMed’s CPO and SVP Sales, Ryan Crandell expressed excitement in being able to secure this licensing deal, highlighting that,
“Binske is a leader in utilizing top tier ingredients to create products that set industry standards,” complementing that MariMed is happy to “help expand their reach through [MariMed’s] channels.”
Pasternack took the opportunity to share more regarding the cannabis industry, in which he finds that it is lacking “product efficacy across state lines” as well as consistency in the actual products offered.
With Binske products, this allegedly isn’t the case and that the newly established licensing,
“coupled with consumers’ awareness that they will get the same Binske product […] is critical to building consumer patronage and […] trust.”
CEO of MariMed, Bob Fireman expressed delight in helping Binske make an even stronger name for itself, adding that,
“we quickly realized the exceptional quality of their brand and products. More importantly, their management team shared our vision of how to build wining brands in the cannabis industry.”