A recent article demonstrated the problems with diluted CBD oils and the difficulties they pose for consumer confidence. It is also problematic for patients when CBD is being use for medicinal purposes.
West Coast Venture Group discovered that seven out of ten samples of CBD oil were diluted. The tests were completed by the Gas Chromatography with Mass Spectrometry laboratory of the Faculty of Biochemical and Pharmaceutical Sciences of the National University of Rosario. Many of the samples came from the black or grey markets and were not tested by the government. The test was small-scale and only involved CBD from one country, but it does shine light on one of the biggest challenges facing the CBD industry.
One of the most important factors for a company to be successful in the CBD industry is its transparency.
Companies taking a proactive approach are the ones who end up on top. WCVC has always made this their top priority. This is why customers need to know where their food comes from and what it contains. They have taken the same approach to CBD and have their lab results available to consumers online. The results include a detailed analysis that all of their products are up to official standards. The samples are confirmed to contain 99.33% CBD content and no THC. In addition to this testing, Mile High Labs has submitted information to the Denver Department of Environmental Health detailing their manufacturing facility and processes. Being up front and transparent is crucial in the CBD industry as it helps to build consumer trust in a brand that is already proven to be popular.