Regenerative Hemp Farming Research Initiative Launches by Charlotte’s Web (CWEB)

Charlotte’s Web, a company that offers CBD extract products, shared on its website that it has “entered into a research initiative with Rodale Institute and Natural Care to pioneer regenerative organic hemp farming.”

The company entered into the research initiative with Rodale Institute and Natural Care. Together, they will work to pioneer regenerative hemp farming. Pocano Organics, a start-up regenerative farm, will be the location of the research.

Charlotte’s Web further adds in the press release that it has

“been transitioning its hemp farming from conventional to sustainable organic agriculture practices. Charlotte’s Web has certain cultivation fields that have been certified organic as it pursues broad organic certification for its products. The new research initiative will take that effort further.”

Further, Deanie Elsner, the CEO of Charlotte’s Web shared in the press release,

“We're very proud to be an active partner supporting this research, which aims to bring regenerative agriculture to hemp in this region of the country, through our collaboration with Rodale Institute, Natural Care, and Pocono Organics.” She continued,

“As the industry leader, Charlotte's Web aims to continually raise the bar for responsible hemp farming practices. It is our intent that the data from this research will support furthering sustainability for hemp farming.”

Jeff Moyer Rodale, the Rodale Institute’s executive director, also added,

“As hemp farming returns to the United States, we're excited to lead the way in working with farmers to grow this crop without synthetic fertilizers and pesticides, and in a way that supports soil health and the health of people and the planet.” He added,

“We're proud to be working with industry partners who can roll out these regenerative practices at scale around the country.”