Prima CBD Skincare Brand Debuts New Hemp-Based Botanical Elixir Collection

In a recent press release, beauty and wellness brand Prima announced that it will be launching a new collection, called the Botanical Elixir Collection.

The collection is comprised of powdered beverage infusions that feature broad-spectrum CBD, herbs, and adaptogens. The substances in the product work to provide users with support in areas such as mood, focus, and rest.

The products in the line include:

• The Go-To
• Brain Fuel
• Rest Easy

Each formula represents a different state of mind, and the products are currently available in containers of 20 stick pre-measured packs. Users can also purchase the products as a sampler box of six packs, in case they want to try out the formulas before purchasing a larger batch.

Prima Chief Operating Officer Laurel Angelica Meyers shared in the press release, “The most important element that we consider — besides the purity of your CBD — is whether or not it is in a format that your body can easily absorb. We use an innovative encapsulation process that is designed to allow the cannabinoids to be far more effective than hemp oil alone, maximizing the benefit of the ingredients.”

Prima CEO Christopher Gavigan added, “Prima is dedicated to bringing consumers the purest, most potent and technologically advanced products on the market. Our Botanical Elixirs are a manifestation of these uncompromising standards and values, in an incredibly effective, easy-to-use format.”