Yesterday, Prima, a defining CBD wellness brand, announced the launch of its three signature products available at their online shop prima.co.
Prima is based in Sandra Monica, CA, and their new products will be added to the company’s body, beauty, and supplement categories.
One of Prima’s founders is Christopher Gavigan, who happens to be The Honest Company® Co-Founder, a purpose-driven entrepreneur, and bestselling author. Other founders are Jessica Assaf, an award-winning cannabis and health activist, and Laurel Angelica Myers, a mission-oriented Honest Alum.
According to CEO Christopher Gavigan, Prima seeks to be among the trusted wellness resource and solution for humans in this age of health-distorting digital addictions and epidemic chronic stress and anxiety levels.
With an unparalleled commitment to transparency, pure, functional ingredients, and verified potency, Prima has already raised industry standards and is the first brand to be endowed the MadeSafe certification (a verification that products contain no toxic ingredients) in the CBD category.
The new Prima’s assortment has essential daily products that help relieve everyday stress, enhance the body and psychological balance, offer a calm, and soothe the skin.
- Night Magic: this is a comfortable treatment for neck and face to offer better radiance, tone, and balance. Ingredients are 150mg hemp cannabinoids and 13 organic botanical oils. This product will sell at $88.00.
- Skin Therapy: Selling at $38.00, this emollient-rich nourishing and therapeutic skin butter has been formulated to lock moisture and support skin health.
- The Daily: A 30-capsules pack, the Daily sells at $45.00. This is a once-daily, doctor-formulated hemp wellness blend designed to offer optimal bioactivity.
During the launch, COO Laurel Angelica Myers expressed her excitement for being part of the company producing products that raise the bar in regards to efficacy and experience and having made and sourced their active botanicals naturally. She went on to say that Prima is dedicated to offering uncompromised quality and forging great relationships with hemp suppliers and farmers.
Jessica Assaf, Prima Chief Education officer, highlighted Prima’s intentions to establish hemp as the global wellness tool that it is. She expressed the company’s commitment to offering unmatched resources for innovative wellness tools, science-backed education, and personalized support for people’s better health and well-being.
Prima came to birth in March 2019 as an educational resource to demystify hemp’s therapeutic potential through original content on their website prima.co. The launch of Prima online shop depicts the company’s first steps in making hemp more accessible to people. Prima products will be available at select Q3 retailers, with more additional wellness products from the company expected in the future.