- The new merger will bring jobs to South Carolina and Colorado.
- Much of the attention on the merger is due to the potential for traceable organic practices in growing hemp.
The Farm Bill has created a substantial amount of change in the agriculture world, and there are already companies establishing partnerships to make the most of it. According to a press release, RE Botanicals, the Pure Organic Hemp Apothecary and Palmetto Harmony have established a stock merger. Palmetto Harmony developed natural essential life oils.
Ultimately, the fact that this merger even happened was a change encounter between the brands’ founders – John W. Roulac and Janel Ralph. During their interaction, they discovered a shared passion for the benefits that the hemp plant offers. This merger makes it possible for both companies to benefit from the resources of each other. Ultimately, this merger makes it possible to increase accessibility to CBD products from USDA certified-organic sources.
Since November 2018, RE Botanicals has increased from four locations to over 1,200, and this merger makes it possible to expand the CBD products that they offer from retail locations and direct-to-customer sales. Each of the companies now have the ability to take advantage of additional growth opportunities.
Roulac, the founder and Chief Hemp Officer for RE Botanicals, commented, “This merger accelerates RE Botanicals’ mission to regenerate healthy soils and the Earth through organic and regenerative farming, while expanding our product offering of USDA certified-organic hemp CBD to support our consumers’ wellness.” He added that hemp could “sequester carbon in the soil” and potentially reverse the effects of climate change.
Both brands are going to be offering USDA certified-organic products. While individual brands are planned, the newly combined company will operate as RE Botanicals, Inc. Ralph will move into the position of chief operating officer, allowing him to oversee the facility in South Carolina, which is going to be used for growing and manufacturing hemp. With this new entity, the hemp industry will see massive knowledge of the organic agriculture and have the benefit of ethical, safe formulates.
“I started Palmetto Harmony in 2015 to improve the quality of life for my special needs’ daughter. That is why Palmetto Harmony is so passionate about producing safe, quality products. We focused primarily on growing and manufacturing the highest quality organic products while building trust with consumers through transparency and integrity. RE Botanicals shares these same values and that is why we are honored to be partnering with such an ethical company.”
Palmetto Harmony offers greater control of the supply chain to RE Botanicals, as well as lower cost for goods, innovative experience, and scalability. Palmetto Harmony has increased the access to a network that was already established through the last two decades by Roulac.
BIGR Ventures, a company that supported RE Botanicals with seed funding, believes that this merger is an opportunity to add more support to the efforts of the two companies, driving the direction of the market. Carole Buyers, managing partner with BIGR, stated,
“This is truly a meeting of like-minded and purpose-driven companies. One of the reasons that we invested in RE Botanicals so early in their growth phase is that we believe in the work that founder John Roulac is doing in the agriculture space. Uniting with Palmetto Harmony increases their footprint as a brand and opens them up to exciting new opportunities as product manufacturers. We’re excited to see where their continued growth takes both brands.”
The companies already have a plan for what to do after the merger, which includes the preparation needed for Palmetto Harmony to grow and develop retail-ready product lines. RE Botanicals plans to create price competitiveness by leveraging synergies, while will also help with the transparency of their products. New job opportunities are also planned for launch in the headquarters in Colorado and South Carolina in the next year.