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New CBD Brand Sailor Diggen’s Finest Launches by Drummer of Less Than Jake

Bea Brooks



New CBD Brand Sailor Diggen's Finest Launches by Drummer of Less Than Jake
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  • Vinnie Fiorello has toured with Less Than Jake as their drummer for 25+ years.
  • Fiorello first tried CBD for himself with topical salves and creams for muscle pain.

When it comes to being famous nowadays, there’s always a side hustle. From fragrances to clothing lines to even makeup collections, celebrities are known for spreading their expertise elsewhere. Instead of taking on one of these ventures, Vinnie Fiorello of Less Than Jake decided to launch a new CBD brand called Sailor Diggen’s Finest.

The punk rock drummer has toured for over two decades, and all of that music has taken a toll on his wrists and shoulders. Finding that other solutions were insufficient, he checked out a dispensary in Colorado to find creams and salves, which he said gave him results fairly quickly. From then, he was inspired, joining forces with Joe Gooding of Mongo Ranch for an initial strain.

Requesting the help of Gooding, Fiorello launched his brand, developing a variety of CBD products, including a hot sauce, coffee, pre-rolls, and more. Along with this CBD brand, Fiorello has founded the Fueled by Ramen record label, worked with the Paper + Plastick record label, and other adventures. However, Sailor Diggen’s Finest is his first CBD venture. Learn more at

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