- This product is the first coffee that includes 1000 milligrams of hemp in each serving.
- The public will see this advertisement through the beginning of 2020.
Hemp is slowly making its way into a variety of different products, whether for its nutritional benefits or as CBD extract. While the use of CBD extract is still not permissible as an ingredient in most foods, TresMonet is bringing a new product that will help consumers to get their dose of hemp in the morning. The new product is BonUmor Hemp-Infused Coffee, and it has already been advertised to the public in New York City with a video billboard advertisement in Times Square.
The creators at TresMonet are using a “breakthrough molecular technology,” according to a press release from PR Newswire, allowing industrial hemp extract to be used with coffee beans for the first time. With this process, consumers can enjoy a nutty and rich flavor, which includes 1000 milligrams of hemp extract in every cup, though other brands only offer up to 20 milligrams.
The CEO of TresMonet, Dennis Dannel, stated that the name of this brand simply means “good mood,” and that the hemp extract allows consumers enjoy their coffee without the typical jitters. Dannel added,
“The reason or the campaign is two-fold: first we get to share BonUmor's ‘Good Mood Coffee' message with Times Square's millions of monthly visitors; and second, adverting alongside the iconic brands in Times Square certainly raises the bar for both TresMonet and BonUmor. It's very exciting.”
The advertisement for BonUmor can be viewed by the public through January 5th, 2020 on the 56’ by 29’ HD digital screen, which is located on 1500 Broadway and West 43rd Street, placing it directly in the center of Times Square. As a result, there are approximately one million people that will likely see it daily, as the 15-second spot airs nine times per hour for 20 hours of the day.