According to a recent report by Billboard, musician Carlos Santana is venturing into the CBD trade. He announced this week that he will be partnering with cannabis and hemp company Left Coast Ventures.
In the venture, Santana will create superior CBD brands that are expected to launch in 2020. The brands will be inspired by his Latin culture, and it will also incorporate “his divine philosophies” that “promote the spiritual consciousness and wellness effects” of the substance. Specific dispensaries will feature the products. Santana indicated in a statement,
“Cannabis is a window or a door to different awareness of consciousness.”
“It gives you the choice to perceive through a different filter of awakening and healing, the misperception of distance as an illusion, which keeps you from being centered in your essence-core. It helps you arrive at knowing, accepting and owning a quality of life that is being with joy!”
Left Coast Ventures CEO Brett Cummings stated about the launch that,
“We are excited to launch cannabis and hemp CBD brands that deeply respect Latin heritage and celebrate the unique light of every individual.”
And that is a “true honor” to collaborate with an iconic musician like Santana.