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Leading Edge Pharms Welcomes NBA Champion John Salley as New EVP of Marketing

Beth Jenkins

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Leading Edge Pharms Welcomes NBA Champion John Salley as New EVP of Marketing
  • Leading Edge Pharms hired a new EVP.
  • This EVP will take over marketing for their CANNAVERA line of products.

Leading Edge Pharms is a company centered around biotechnology, working to create new CBD therapies. In their latest efforts, PR Newswire reports that they’ve found a new executive vice president of marketing – John Salley. Salley, a four-time NBA champion and advocate of cannabis, will take over this role immediately.

Salley’s role will be to handle the new line of CBD-based topical solutions for pain and inflammation called CANNAVERA. In a statement from the new EVP, he expressed that he’s personally used the oils for pain, and he is looking forward to joining the team. David Chadwick, the CEO of Leading Edge, discussed the import role that CBD could play in the sports pain relief market.

The full press release can be viewed at prnewswire.com/news-releases/four-time-nba-champion-john-salley-joins-leading-edge-pharms-as-evp-of-marketing-300892140.html.

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