American Eagle is launching its own CBD beauty brand that will feature a range of beauty products, such as lotions and aromatherapy formulas. The products will be made by third-party brand Green Growth Brand’s Seventh Sense.
According to Retail Dive, the products will be sold on the America Eagle website. Retail Dive also added that CEO Jay Schottenstein declined to provide details during a conference call with analysts. But he did share, “We're going to be issuing this coming fall and we have a special name for it,” he said, per a Seeking Alpha transcript. “We have a special kick-off and we're going to surprise everybody. So we're not going to tell you now. It will be very exciting.”
In addition, the new line may be launched just in time for the holidays. He added, “And as far as the beauty business, we're just getting our toe into the water.” Further, the company is “very gung ho” about that for both this year and next.