After trying traditional medicine at no avail, Brent Gerson started looking for alternatives to solve his obsessive-compulsive disorder, depression, and anxiety. This was in 2015.
The research led Gerson almost inevitably to cannabis. At the time, Colorado had just made recreational marijuana legal, and so he went to Denver and spent two weeks learning about CBD and THC, which are the therapeutic components of cannabis. Gerson experimented with blends, ratios, and doses. Without question, cannabis changed his life.
Not only did cannabis relieve Gerson’s symptoms, but also did it inspire him to a new path of life. He left Chicago returning to his undergraduate alma mater, UCLA in the Anderson School of Management, intending to hack cannabis from the inside.
Today, Gerson, 37, believes that he has achieved his goals. Two months ago, he left his job as an executive staff at the City National Bank to start a cannabis business that grew from his master’s thesis. The company is aimed at enabling persons plagued by sleeplessness figure out the kind of marijuana that can help.
The company intends to procure joints and vape pens from three cannabis companies, and sell to customers in a box with different strains and strengths that they may see what works for them since every person responds differently. This will help people sleep without having to use pharmaceuticals and without getting high.
Gerson has one remarkable advisor – The UCLA Sleep Disorder Center’s Director, Dr. Alon Avidan.