Drinks & Beverages
Tempo Launches CBD-Infused Wellness Shots as a New Natural Functional Beverage Line
Tempo is a producer of natural and functional beverages and has recently launched a line of cannabis-infused wellness shots. The shots are 2.5 oz and contain 25mg of high-quality hemp-derived CBD. The wellness shots also include other natural ingredients such as teas and fruits and are designed to support the body’s natural functions. The CEO of Tempo, Ryan Crane, believes that the interest in cannabis-infused beverages is increasing and they would like to maximize on this interest while providing a purposeful, clean, and functional approach. They have created a beverage including superfoods that are convenient for professionals or those always on-the-go.
Crane recently delivered a TEDx talk on CBD and its therapeutic potential. He recognizes that consumers, and millennials in particular, are looking for a product to help them perform in high-pressure and constantly evolving workplaces. Everyone is looking for ways to improve daily performance, manage stress, and relax. He believes that such products should be conveniently available to meet the needs of our busy lives. The product launch is part of their current line of unsweetened sparkling teas that are currently sold in all Whole Foods locations in Illinois. The new cannabis-infused beverages are designed to meet specific needs.
The FOCUS shot was created to enhance productivity and can be taken while traveling or working. The RECOVER shot was created for those who prefer CBD and other functional ingredients after working out or at the end of a long day. Tempo is based on the three pillars of vibrancy, credibility, and authenticity and is establishing itself in the cannabis industry. The wellness shots feature high-quality CBD and do not include any fillers or additives. The shots will be available in specialty food service locations, convenience stores, as well as online. They will also be featured in co-working spaces and boutique fitness classes to be established as a lifestyle brand. This is where they believe they will find the most success.