Newly Released Retailer Guide for How to Work with CBD Companies by Sera Labs

Currently, the CBD market carries an array of solutions that consumers can choose from. Whether one’s looking for something convenient or with a fun twist, they have all been more or less introduced. This is where retailers come into play, as shelving said products makes it easier for consumers to just grab and go.

That said, not all CBD brands are made equally. While this is something that is said to warn consumers, it’s safe to assume that retailers too fall under this category, as they are midway between the former and CBD firms.

In a recent post by Drugstore News (dsn), five tips have been shared that can help retailers better review CBD firms prior to establishing some deal or partnership. Here’s a summary worth bearing in mind:

#1. The More Self-Regulated and Transparent a Company, the Better

According to the news outlet, it is ideal to go with a CBD company that is self-regulated and transparent, as the duo gives an idea of what the business stands for. Given the fact that many countries and U.S. states are gradually considering its likes, not to mention its novice nature, firms that promote quality testing via their Certificates of Analysis (COA), and lab results denoting low THC content have become a must.

In addition, retailers have been advised to look out for QR codes, which makes accessing certificates a simple task.

#2. Companies Require Understanding of the Retail Business

This point appears to follow suit from the first, as it makes mention of the QR codes. To be more specific, it has been argued that CBD companies that fail to pick up are often linked to lack of understanding on the retail business.

This is made in reference to their failure in creating QR codes or conducting tests, both of which are necessary, as they signify full compliance across all retail markets.

#3. Education is Key

Consumers are surely to have burning questions, as CBD-related studies are small in numbers. That said, retailers are encouraged to promote informative education on CBD, whether it be with FAQs, ambassador programs or pamphlets to name a few.

#4. Analyze Listed Ingredients

An important mention made here is that of ingredients. Does hemp-derived CBD mean the same thing as “100% hemp seed oil”? The answer is no, as the latter, highlighted by dsn, is equivalent to drinking olive oil. Other factors to consider include whether or not there are any herbicides, pesticides or metals – characteristically listed on COAs.

#5. Looking Closely at Customer Reviews

dsn trusts that customer reviews reflect “brand longevity,” because a good experience means a “customer for life”. That said, it should be the last of the assessment, and reviews should only be considered if the customer has been verified. Given the number of falsified claims that exist, it would be idea to stir away from anything unverified.

What are your thoughts on these advises? Was there something that was left unstated and deserves the spotlight?