Drinks & Beverages
MAD TASTY Hemp Sparkling Water Launches by OneRepublic’s Ryan Tedder
There’s new sparkling water made with hemp extract, water that’s meant to make people healthier in a tasty manner! Founded by OneRepublic’s lead singer Ryan Tedder, MAD TASTY is free of sugar and any other sweetener. More than this, it has 20 mg of the purest full-spectrum hemp extract. This water is meant to keep people’s creative energy going, so it’s expected to reach many consumers, as hemp products’ popularity is continuing to grow.
This is what Ryan Tedder had to say about founding MAD TASTY:
“Water is boring, and I realized I was constantly dehydrated and not drinking enough of it. Americans have an epidemic of dehydration and too much coffee and stress – I wanted to tackle all of it for ME- with one beverage and without SUGAR. I also had countless friends and family around me experiencing and exclaiming the health benefits of hemp extract. Having battled anxiety and panic attacks myself in 2017, I started using hemp extract and wanted a way to take it every day without the bitter or over sweetened taste of existing beverages on the market.”
Backed by the strategic investment firm First Bev, MAD TASTY was approached by many hemp extract beverage brands, but none felt better than First Bev. First Bev is using its expertise to take new beverage brands to a whole new level. This is what its managing partner, Jack Belsito, had to say about the collaboration with MAD TASTY:
“We believe MAD TASTY is positioned for explosive growth and are very excited to partner with them. With MAD TASTY, we have the perfect intersection of a visionary and compelling founder coupled with an outstanding brand proposition in a promising and dynamic category.”
MAD TASTY uses the SöRSE™ technology, which is the number one hemp emulsion provider. Furthermore, it’s formulated by experts to provide outstanding restorative health benefits and to taste incredible. For now, MAD TASTY is available in the Watermelon Kiwi and Grapefruit flavors, with another flavor to be added in the first 6 months of 2020.
MAD TASTY Environment Commitment
Founded by the lead singer of OneRepublic, Ryan Tedder, MAD TASTY is a hemp extract sparkling water containing no sugar or sweeteners. It’s natural and clean, not to mention it keeps the body hydrated and energized without having even a slightly high-calorie content. It’s good to keep in mind that for every 12 oz of MAD TASTY sparkling water sold, 12 oz of clean water is being given to those who need it, through the DROP4DROP program. MAD TASTY is available in the Watermelon Kiwi and Grapefruit flavors. It’s vegan, GMO and gluten-free, and it can be bought in Texas, Southern California, Colorado and all the other states that are hemp friendly. Online MAD TASTY is available at MADTASTY.com and on Instagram at @madtasty.
Since everyone at MAD TASTY is passionate about taking care of the planet and making people’s lives better, the hemp extract sparkling water is committed to alleviating the water crisis by donating 12 oz of clean water for 12 oz of MAD TASTY sold. The donation is done through DROP4DROP, which has helped more than 1.3 million people get clean water since 2006.
MAD TASTY was launched on the market in the fall of 2019. It’s available in Colorado, Texas, Southern California and other states that are hemp friendly. Those who want to buy it online can find it at MADTASTY.com and on Instagram at @madtasty.
About First Bev
First Bev is an innovative investment company that helps beverage brands develop in a competitive industry. It forms strong partnerships with firms that have a promising portfolio, helping them leverage their intellectual and financial capital. Its headquarters offices are in New York, whereas its senior executives have a broad experience in the beverage industry. More information is available at www.firstbev.com.