Healthy competition continues to grow in the CBD industry as companies all over the world seek to leave their mark on the market with new and exciting product lineups. As CBD catches fire in the U.S., experts project that the market will only become rifer with unique offerings from companies both in the country—and all over the world. In the latest of these aggressive and exciting expansions, Minnetonka has released a full line of CBD products named CANVIVA. Boasting ten unique tinctures, the products will become available all over the United States in June of this year.
Capitalizing on the tincture market is an expected move for the company. Tinctures, which are applied under the tongue and can be used as a potential form of alternative medicine to treat a variety of conditions, have grown immensely in popularity within the U.S. since the passage of the 2014 Farm Bill. CANVIVA will include ten tinctures, as well as a product for usage by pets and two products to be applied directly to the user’s skin.
Minnetonka has been clear about their intention to use the new tincture line to expand their brand recognition and presence in the competitive CBD market. co-founder Jim Zimmerman expanded on the new lineup, calling the company’s new tinctures “the gold standard” for effectiveness in treating a variety of chronic problems in consumers. He outlined that the Minnetonka research team has worked to combine “essential oils” and other substances which might enhance the effects of their product offerings.
Securing Industry Trust
Other co-founder Dave Rye emphasized his team’s intention to secure the trust of consumers in a quickly-evolving industry, saying that users are “appropriately concerned” about both the quality and the effectiveness of their CBD products. He has a point—critics of the industry consistently point out the lack of oversight and trustworthiness of some companies as a flaw in the CBD market. With this new lineup, CANVIVA intends to secure and expand industry trust in their versatile brand.
An Impressive Lineup
To add to the list of motivations for publishing this extensive lineup of CBD tinctures and other products, CANVIVA can now lay claim to having the most expansive line in the current CBD category. Including both products for humans and canines, as well as both tinctures and topical applicants, CANVIVA continues to stir interest in the U.S. CBD community for their new line of products.